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IT/EN

tav. 01 · website

Le Cher Elephant Home

An ethical elephant sanctuary in Chiang Mai, Thailand, run with extraordinary care but told online through an ordinary template. The new website is built around its story.

what changed

Website Real client Chiang Mai, Thailand
  • The resident elephants, Kao and Pailin, presented as individuals with names and stories, rather than as attractions
  • Explicit ethical positioning: prominent counters like “0 riding or hooks, ever”
  • Transparent pricing, published openly
  • A booking tool with dates, prices and confirmation, in place of a generic form
  • A coherent visual identity in place of the template
Visit the new site ↗ The previous site ↗
← Back to the portfolio
Before: the old homepage
After: the new homepage
Before After

Drag to compare the homepage, before and after.

Before: the reviews wall
After: the section dedicated to Kao and Pailin
Before After

The content: from a reviews widget to the elephants' story.

Before: the generic contact form
After: the booking tool with prices and dates
Before After

The booking flow: from a generic form to a tool with prices, dates and confirmation.