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tav. 02 · brand identity

Immobiliare Floreal

A historic real estate agency in Bordighera, active since 1961. The identity was redrawn from scratch: a single-stroke mark that echoes the original flower, and coordinated materials from paper to shop window.

what changed

Brand identity Real client Bordighera
  • The mark redrawn: the historic flower, brought back to a single hand-drawn stroke
  • The window listing sheets, redesigned to be clearer and easier to read
  • Business cards coordinated with the new identity
  • The For Sale sign and stationery, in the same language
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The old Floreal logo
Before
The new single-stroke Floreal mark
After

The mark: the historic flower, redrawn by hand.

Before: the old listing sheet
After: the new listing sheet
Before After

The window listing sheets, before and after.

Before: the old business card
After: the new business card
Before After

The business card, before and after.

The new For Sale sign
After

The new For Sale sign, coordinated with the identity.